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mercredi 20 janvier 2010

Do Good Design: How Designers Can Change the World

Peachpit Press | ISBN: 032157320X | 2008 | PDF | 192 pages | 9.58 MB

Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers can choose what their young profession will be about: inventing deceptions that encourage more consumption—or helping repair the world.

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Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools

Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers. Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical. Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands. She explains the potential of blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts.

Web 2.0 and Social Networking for the Enterprise

Joey Bernal "Web 2.0 and Social Networking for the Enterprise"

* Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity

* Embrace, support, and manage social networking so it works for you, not against you

* Best practices and new case studies from IBM and many of its most innovative portal and social networking sites

How to Find a Job on LinkedIn, Facebook, MySpace and Other Social Networks

Finding the job of your dreams the old way just doesn?t happen anymore. If you want great pay, great benefits, and great satisfaction in your career, you must begin social networking.

jeudi 7 janvier 2010

Joomla! 1.5 SEO

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO.
Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book.
Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site.

Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings.

In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs.
In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.

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Tracey Porst "Joomla! 1.5 Content Administration

Often a company hires consultants or web developers to build a Joomla! web site, and then takes over running the site in house. If you are a content administrator concerned with creating and maintaining the 'product' of a content management site, and not modifying its code, this book is all you need.

This practical, hands-on guide will give you all the knowledge needed to maintain and edit your web site as a content-rich place that visitors return to again and again. There are many books available to help you administer a Joomla! site, but this is the only one specifically for Content Administrators. It is a quick-start guide that best serves content administrators and editors and doesn't cover designing or creating a site. However, anybody who has built their own site but needs help with article management, multimedia management, search engine optimization, and more will also benefit from it.

To explain all the features, we will work on developing and maintaining the content and structure of a fledgling web site for a fictitious company "The Party People". Beginning with the basics, which includes an exploration of how to access and navigate around the administration interface, you will move into managing and creating content, including adding images, video, and audio material. There is advice on how to make the most of your multimedia material and how to choose the right file type for your needs.

As your skills develop, you will work through techniques for making the site search-engine friendly and securing it against potential malicious attacks. All of these techniques and processes are explained step by step, and by the end of the book you will be able to take advantage your new-found knowledge and skills and maintain your Joomla! site with ease. Keeping your content fresh and engaging becomes easy, once you know how and that's what this book aims to do. It will help you become a more effective and efficient manager of Joomla!-based web sites.

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